Today’s higher education applicants want a streamlined, personalized experience from the moment they contact your university. Advertising strategies and generic application processes are no longer adequate. We’ve compiled a comprehensive list of the most effective lead generation services for the Education institute in Kolkata that you can begin using right now to help you compete on the global higher education stage and attract the top students.
Technique 1: Explore lead ads
Many colleges use social media marketing to generate higher education leads. Given that 50 percent of Gen Z and 42 percent of millennials say social media is the most relevant channel for marketing, this strategy makes a lot of sense. Have you considered lead ads?
Lead ads can help you increase conversions by allowing students to enter their information directly from the ad instead of having to go to another website. Although it appears simple, it is quite effective because it saves time and makes the experience more pleasurable. A user’s journey may be disturbed if they are redirected to another website, especially if the page isn’t mobile-friendly.
Facebook-led advertisements automatically fill in the user’s name and email address, making it even easier for them to initiate an inquiry or request a brochure. Lead advertising is available on all of the major social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. You can submit a user’s answer to your lead ad directly to admissions by downloading it from your university’s social media account. You can even link your ad account to your SRM (Student Management System).
Technique 2: Leverage the power of LinkedIn
LinkedIn is utilized by about 645 million professionals, making it an excellent tool for promoting post-graduate programs, and is commonly used as the Lead generation services for Education institute in Kolkata. In a case study published on LinkedIn, Neil Bearse, Director of Marketing for Queen’s School of Business, explains how his school plans to use its position as a thought leader when handling LinkedIn ad content:
Rather than simply promoting a list of bullet points about our curriculum, we wanted to showcase the conversations that take place in our classes. Part of that goal is to get valuable content into places where more people can see and share it. Before using LinkedIn as one of the Lead generation services for the Education institute in Kolkata, Queen’s School of Business relied only on email marketing to advertise research and webinars.
Technique 3: Experiment with content
In today’s world of abundant content, how do you create engaging content that generates leads, conversions, and views? The goal is to focus on formats that your target demographic will find appealing. Consider how you can keep prospects updated in a timely and efficient manner because picking which university to apply to and which degree to pursue takes time.
Why not include quizzes in your student lead-generating campaign?
Quizzes are enjoyable to take because they excite our curiosity about ourselves, particularly in terms of our strengths and abilities. You may create a quiz to assist folks in finding degree programs that are relevant to their interests.
Technique 4: Delegate to chatbots
In the age of digital communications, higher education chatbots have the power to attract and convert the most qualified leads. Chatbots enable vital information to be exchanged 24 hours a day, seven days a week, making them a perfect point of contact for both local and international leads. Before commencing an application, prospective students would seek answers to questions about anything from course content to fees and lodging.
Although you should have this information readily available on your website, some consumers will choose to contact you directly with their questions. Responding to each inquiry and query individually takes a lot of time and work. Chatbots can respond to questions automatically, freeing up your admissions staff to focus on other tasks.
Chatbots may be easily linked to your website and programmed to provide automatic answers to common questions promptly, all while exceeding the expectations of your prospects. Chatbots are getting increasingly popular, and solutions tailored to universities are becoming accessible. Admit Hub is one such example.
The app started with a focus on admissions, but it has now grown to encompass every stage of the student lifecycle, from a person’s first interaction with your website through their experience as lifetime alumni. Higher education chatbot systems like Admit Hub can help you build a knowledge base suited to your school and programs, as well as find patterns through analytics.
Technique 5: Create email workflows
According to studies, 80 percent of customers are more likely to purchase from a firm that provides tailored experiences. The same may be said of the university application procedure.
Generic or irrelevant communication can turn even the coldest leads cold. Personalization is critical, and the first step is segmentation. For the greatest results, segment your email lists as narrowly as feasible. Sort leads according to their level in the application funnel, as well as their program of study or extracurricular interests.
Technique 6: Optimise your website
When it comes to analyzing your Lead generation services for Education institute in Kolkata, your institution’s website is a great place to start. You’ll need a destination to direct prospects to as part of your marketing efforts, and your website should rank among the top search engine results. Consider your website to be your digital hub, but remember that you only have a few seconds to grab the viewer’s attention, so do everything you can to keep them interested.
You may do a few things to turn your website into a lead generator, such as
- altering your voice tone to appear more approachable.
- Strive for clarity in your communication at all times; misunderstandings might dissuade prospects from taking action.
- Stick to a brand style guide for your website’s design (which should be current) and make sure pages are easy to identify and navigate.
- To encourage interactions, keep your landing pages and forms brief, interesting, relevant, and simple to fill out and submit.
- Place Call to Actions (CTAs) on your website strategically to make it clear what you want visitors to do next, such as “share now,” “start application,” and “watch the webinar.”
- With your SRM, create online lead capture forms and add them to email processes so you can nurture them through the application funnel.
Thus, Lead generation services for Education institute in Kolkata change as technology evolves and student expectations change.