Organic search accounts for 51% of any and all web traffic & 40% of all revenue. It’s why search marketing departments are always striving to increase search traffic. If you rank on page one of a search engine for a term, you’ll experience an increase in website traffic organically; if you rank in the top three spots or even the featured snippet for that keyword, you’ll likely see an exponential spike in traffic. If you don’t rank in page one, however, you’ll be missing out on a huge potential to boost your bottom line.
As a result, it’s no wonder that increasing organic visitors is indeed the Holy Grail of search engine marketing. Here are some strategies for increasing website traffic organically and achieving your long-term marketing objectives.
Instead of optimizing for search engines, optimize for your readers.
First and foremost, create buyer personas so you know who your content is aimed towards. You’ll see an increase in website traffic organically by providing high-quality instructive content that resonates with your ideal buyers.
This entails identifying your personas’ core concerns as well as the terms they utilize in search queries. Optimizing solely for search engines is pointless; all you’ll end up with is keyword-stuffed drivel.
Please your buyer personas, and the search engines will reciprocate.
Blog on a regular basis
Blogging is one of the most effective ways to drive organic traffic to your website. It allows you to go further than your website permits and builds a big library of useful, persona-optimized material focused on your market area. Poorly written, spammy, or low-cost material, on the other hand, can cause more harm than good. It’s best to avoid it.
Connect with the blogosphere
The blogosphere is a mutually beneficial environment. Read, comment on, and link to other people’s sites and blogs, especially those in your industry, and they’ll hopefully read, comment on, and link to yours, bringing more prospects your way.
Quora is an excellent place to start. Spending time answering people’s questions on Quora and providing actual, relevant, and tangible insights for the specific subject you are an expert in is a great way to get your name out there.
Long-tail keywords should be used.
Don’t only use the most common terms in your industry. Use more specific keywords for your service or product. Search engines such as Google will eventually recognize your website or blog as a hotspot for that specific subject, boosting your content in search ranks and allowing your ideal customers to find you.
Remember: Owning an area of control for a single niche issue is the key to ranking on Google. This blog article, for example, is aimed at people looking for precise tips on how to boost organic traffic. We’re not going after every SEO-related term.
Get your meta in order.
The three main parts for an optimized website page or blog post are the meta title, URL, and description. It’s straightforward but effective. In reality, while all on-page SEO elements are critical, meta tags and metadata allow you to inform Google exactly what you’re saying about.
To assist us to optimize our pages, we employ a variety of tools such as the Yoast SEO WordPress plugin, HubSpot’s SEO tools, and Ahrefs. But simply installing a plugin isn’t enough; you must work on each page individually.
Produce high-quality articles on a regular basis.
Write and publish as much as you can, but not at the expense of quality! The more quality material you have on your website or blog, such as thought leadership articles and blog entries, the more chances you generate for organic search traffic to come your way.
Make use of internal linkages.
You can link to your back catalog of material in blogs and on your website to direct people to additional relevant information once you’ve built up a significant back library. This can help you rank higher in search engines by keeping people on your site for longer.
This approach is referred to as Topic Clustering by HubSpot; we strongly advise you to view this brief video about topic clustering here.
However, don’t use too many internal links; too many will appear spammy.
Make use of social media.
Create a social media presence on platforms like as LinkedIn, Twitter, Instagram, and Facebook, among others. All of these activities contribute to getting your name and website URL out there on the web.
Learn how we increased our social media following in just one week. Make it simple for users to share your material by including share buttons on your website. Also, create stuff that is worth sharing.
Make your own noise.
You can also link to your own content on your blog site, Facebook, Twitter, LinkedIn, StumbleUpon, and other sites — just don’t spam. It sends a clear signal to Google that your content is important, valuable, and fascinating when people come in through social media & spend time with it.
To improve results, use data and metrics.
To track visitors to your website and blog, use a tool like Google Analytics. You can fine-tune your content by seeing where they came from and what keywords they looked for.
In the end, giving your clients what they want – great advice, knowledge, and insight – is the best way to grow organic site traffic.
If you’re looking for a quick way to get traffic to your website, organic isn’t for you. It takes a lot of effort and perseverance to see results.
Choosing organic traffic-boosting tactics, on the other hand, maybe the best investment for your e-commerce store.
Ideally, you can attract visitors to your website using search engine optimization (SEO) or pay-per-click (PPC) advertising that appears before organic results on search engine results pages (SERPS) (such as Google Ads).
The results of sponsored advertising are nearly instantaneous, but you should pay each time someone clicks on your adverts. This is a shortcut to your objectives, and it may only result in a small number of temporary clients and a high bounce rate.