Social media marketing is one of the buzzing digital marketing methods, considering recent times. The social media platforms and sites are highly preferred by millions of businesses out in the digital market space and the digital marketing agencies. The social media platforms and sites offer tremendous opportunities for growth and expansion, with millions of active users scrolling and looking for value which has encouraged the firms and businesses to dwell more into social media marketing and unlock its gifts and benefits. It can be rightfully said, that it is mandatory for businesses to have their presence on social media platforms if they are considering achieving their business goals and options. However, social media marketing is a dynamic and vast digital marketing channel that demands skills, expertise and thorough knowledge. Businesses need to take a lot of factors into consideration in order to apply and implement the right social media marketing techniques and strategies. Social Media Funnel or Social Media Marketing funnel is one such factor and concept that has the capability of making or breaking your marketing strategies.
In order to be successful at social media marketing and take your business to great heights of success. You are required to have a thorough understanding of the social media funnel and how you can refer to this concept to increase your conversions and revenue. Here is the detailed introduction that would help you understand how the social media funnel functions and how you can modify and implement your social media marketing strategies accordingly:
Social Media Funnel: A Brief Introduction
A Social Media Funnel or a Social Media Marketing Funnel can be termed as a concept, through which digital marketing methods and strategies are implemented by brands and businesses. In order to employ the right digital marketing methods effectively, businesses refer to this concept and thoroughly study and understand the ways they can generate leads and increase conversions. The social media funnel consists of various stages and paths that help the businesses study the customer behaviour and their journey alongside the businesses.
The social media marketing funnel helps the businesses push and guide the audiences and the customers, further down to the process of conversion, which ultimately helps them generate revenue and enjoy greater growth and expansion. The social media funnel enables the businesses to map down their road to growth and expansion, form an adequate and accurate plan and employ strategies accordingly. Here are the various stages of the social media funnel:
- Establish Your Presence: Create Awareness – FIRST STAGE
In order to reach out to the wide set of audiences scrolling in the social media platforms and sites, your brand has to establish its presence online and onto the social media platforms. The users and the audiences should be aware of the presence of your brand or the business on various social media platforms and sites. Establishing the presence of your business on social media platforms makes your brand visible to the audiences and enables them to discover the value your business has to sell and offer. With the help of consistent and quality content on social media platforms, you can easily increase the reach and the visibility of your brand and create a compelling presence and awareness amongst the users and the audiences. High-quality content makes it easier for your brand to attract visitors and be discovered and can help you push the audiences further down to the social media funnel.
- Fuel The Interests Of Your Audiences – SECOND STAGE
After establishing the presence of your business on the various social media platforms and creating a buzzing awareness amongst the users and the audiences, the second stage of the social media funnel requires your business to fuel and generate the interests of the visitors. In the second stage of the social media funnel, the businesses aim to garner the interests of the audiences with the help of consistent and high-quality content, equipping them with lucrative Call To Action (CTA) buttons. In the second stage, the users and the audiences are encouraged to go through the business social media handles, when they discover the business and it piques their interests.
The audiences and the visitors explore the value that brands aim to offer. With the help of high-quality content and compelling Call To Action (CTA) buttons, their interests are shaped and driven to the third stage of the social media funnel. In all the stages of the Social Media Funnel, quality and appealing content play a major and significant role. Unappealing and inconsistent content on the social media platforms and sites will not only decrease the reach of the businesses but it will also not help your business stand out from the crowd and garner the interests or the attention of the users and the audiences.
- Engage And Interact: Generate Leads – THIRD STAGE
In the third stage of the social media marketing funnel, the businesses push the interests of the visitors and the audiences further down and convert them into high-quality leads. In the third stage, the brands nurture the leads, engage and interact with them. The brands guide the leads down to the final stage of the sales funnel. With the help of continuous communication and delivering consistent and valuable content, the businesses keep the audiences and the leads engaged and invested in their business. Effective communication and interaction play a highly important role in the third stage of the Social Media Funnel.
- Encourage Actions And Conversions- Fourth Stage
The fourth stage brings the leads to the final step of the social media funnel, where they respond to the Call To Action (CTA) buttons, sign up to the businesses and make a purchase. In this stage, the high-quality leads are converted into paying customers, adding to the growth and revenue of the brands and the businesses.
With the help of the three stages above, the sales and the conversions of a firm increase and the brands benefit from the social media marketing methods and strategies, keeping the social media funnel in mind.