To do e-commerce business with facebook & google ads. first, you need to know how Facebook and google work for business.
What are Google Ads?
If you’re unaware, Google Ads is a platform for paid advertising created by Google where marketers may bid to have their brief ads, service or product listings, or videos displayed to web users. It can insert advertisements into search engine results as well as non-search websites, mobile apps, and videos.
Simply said, Google Ads is a platform where agencies can charge clients per click or impression on advertisements you have developed. But how exactly do Google Ads operate?
Let’s break down the factors to take into account while developing a Google advertisement:
- AdRank and Quality Score, to start
When you first set up your Google campaign, your Quality Score should receive the most consideration. Your acquisition expenses will be cheaper and your clients will be placed in better positions as your QS increases.
Establish the location where your client’s advertisement will appear. Even if it’s a paid advertising, Google’s principal goal is to show users the results that are the most relevant.
Both organic and paid advertising rely on these in equal measure. The keywords your agency chose are used by Google to match adverts with search requests. This step must be completed.
- Matching Styles
If you want to match a search query exactly or if you want your client’s ad to be displayed in response to a search query that is only loosely linked, you must specify the match type to Google.
- The Headline and Description
As you are aware, crafting effective advertisement copy is crucial. Therefore, it’s critical that your ad language aligns with the searcher’s target keywords and reflects their intent.
- Ad Extensions
Ad extensions are a terrific approach to provide customers with additional details about the goods or services of your client because they are free to use.
- Google Ads Retargeting
Retargeting in Google Ads allows you to target customers who have previously interacted with your client’s ad but have not yet converted. This is a powerful method of advertising for your clients because many consumers need to see their marketing materials before they decide to become paying customers.
How do Facebook ads work?
Facebook ads are specific, targeted advertisements that only appear on Facebook.com. They can show up in the Facebook Feed, Facebook Messenger, as well as third-party apps and websites that are part of the Meta ecosystem.
They are available in many different formats, including single images, videos, slideshows, and more, and can be directed towards a range of very niche audiences.
Additionally, Facebook ad campaigns provide agencies a lot of freedom, allowing you to choose how much of your client’s cash to spend on things like:
- The total of all expenses
- Budget for each day
- Their price per output
- Choose how Facebook will charge you, such as by the number of views or clicks.
Facebook advertising is unavoidable, as you are aware. Additionally, strongly suggest using them in your client’s favor if you can. After Google, Facebook sells digital ads as the second-largest market in the US.
What Are the Differences Between Facebook and Google Ads?
When scrolling on Facebook or conducting a Google search, you have undoubtedly encountered both types of advertisements. But how do they operate?
They both function as pay-per-click (PPC) advertising networks. You enter an auction when you create an ad on either site, submitting a bid for the amount you wish to pay for ad space. Every time one of your client’s adverts is clicked, you will then be charged a set sum of money (more on that later). It sounds easy, right?
Paid Search vs. Paid Social
To assist you in selecting which strategy could be most appropriate for a particular client, this article largely focuses on the distinctions between paid search and paid social.
Paid search has historically been done using Google Ads (AdWords). Paid search is when you pay to have a client’s listing appear on a search engine result page (SERP). Here is an illustration of a Google search advertisement:
Instead of focusing on particular audience interest, paid search places your client’s advertisement based on target keywords. Having said that, you can (and should) modify the settings of paid search ads to target people based on location and other variables.
Aside from sponsored search, Google Ads also lets you advertise on:
- Google Search
- YouTube adverts
- Network on Google
- Search Performance Max
- Google Maps.
View more information about Google Ads optimization.
Facebook Ads offers paid social media advertising in contrast to Google Ads’ sponsored search. The ability of agencies to naturally reach potential customers for their clients has gotten harder as a result of frequent adjustments to the Facebook algorithm.
Here is where sponsored social media posts are useful. Instead of organically reaching new clients on social networks, you pay to do so with Facebook Ads.
You are aware that Facebook is much more than simply your Facebook Feed. Among the Facebook ad placements to use for advertising are:
- Feed on Facebook
- Facebook Feed
- Instagram Marketplace
- video feeds on Facebook
- Twitter Right Column
- Viewer Network
- Instagram Messenger
However, if you want you can use both Facebook and Google ads for your business.
Useful Times for Facebook Ads
A specific audience that has demonstrated a preference for your client’s goods or services can be targeted using Facebook Ads.
They assist your clients in increasing Facebook content visibility and website traffic. Facebook advertisements can be configured to raise site traffic, impressions, and even click-through rate (CTR).
When To Use Google Ads
Google Search Ads put your message in front of people who are actively looking for a solution to a pressing issue.
They are a powerful tool for bringing in customers who are already actively looking for your client’s goods or services.
When visitors enter a keyword in their search query, results—including a paid advertisement—appear on the SERP.
Google doesn’t publicly disclose its search traffic data, but it’s estimated that the company handles about 5.6 billion queries daily, with each user performing three to four searches on average.
Therefore, Google Ads is the way to go if your customer has a list of pertinent keywords and knows that their target demographic might look for them.
By displaying picture and text ads on websites that use Google advertising, the Google Display Network increases the audience for your client. These placements can be helpful for retargeting prior website visitors as well as awareness campaigns (based on audience and interest-based targeting).
How to Use Facebook Ads and Google Ads Together
To increase awareness, engagement, and conversion, Google Ads and Facebook Ads can cooperate in a variety of ways for e-commerce businesses. After all, a customer typically has to have several interactions with your client’s brand before making a purchase.
For instance, viewers of your client’s Facebook advertisements may be somewhat interested in the offer being made, but they are also curious about the client’s company and the goods and services it provides.
This is a fantastic chance to use their brand name as a keyword in their search advertising and then align the messaging with their present Facebook advertisements. With the help of this tactic, their Facebook cold audience finds exactly what they were looking for on Google. It improves the entire marketing message and demonstrates dependability.
Here are a few more instances of how they can blend naturally.
What Are the Advantages of Using Both?
For your clients, combining the potent effects of Facebook Ads and Google Ads is a fantastic technique to attempt. Brand recognition is increased with Facebook ads, while conversion is increased through retargeting using Google ads.
Think about the following example:
A Facebook user views an advertisement for your client’s wonderful, incredibly absorbent bathroom towels. They click on the advertisement but decide not to buy right away. But the next time they grabbed for their worn-out bathroom towel, they realized it was time to replace it.
Once they enter “bathroom towels” into Google, they are presented with a retargeted Google ad featuring your client’s brand once more.
A person might click on a Google search ad, add something to their shopping cart, and then a Facebook ad reminds them of something they previously expressed interest in (just in case they got distracted).
It is impossible to ignore the advantages of employing Google Ads as well as Facebook Ads. If you haven’t previously, adopt this tactic for your clients and observe the outcomes. This is how you can do E-commerce business with Facebook & google ads